FAQ

Q: I am an office manager at our studio and I am not interested in taking the dance classes. Can I only attend the seminars?

A: Yes. Many people attend the Dance Teacher Summit and just take our business seminars. They run throughout each day and cover all aspects of studio management.

Q: Is there a discount for attending just the seminars?

A: No. The business seminars will run throughout each day, every day.

Q: I am a studio owner or dance teacher and interested in taking the dance classes and a few of the business seminars. Is this possible?

A: Yes. All registered attendees can take each and every class and seminar throughout the entire event.

Seminars & Movement Classes

A main focus of the Dance Teacher Summit is to provide our attendees with essential advice, innovative ideas and practical information for running their business. Studio office managers, studio owners and teachers alike can benefit from these informative seminars. These seminars will include multi-media presentations, round-table discussions, interactive panels and expert guest speakers.
2012 Business Seminars are now available!
Hover over a guest speaker's name for more info!

Welcome Session

Nancy Giles
Meet other dance teachers from around the country! During the hour Nancy will answer any of your questions you have and make sure you leave with some new friends. This session is highly recommended if you are attending the Summit for the first time or you are by yourself!

Battling Burnout

Kim Delgrosso
From partnering with cheerleading organizations to birthday parties and beyond, Kim will share ideas on how your studio can make money outside of dance classes.
Dr. Annie Spell, PhD gives advice on how to set yourself up for success in the classroom.

Business Wellness

Frank Sahlein
Do you eventually want a business that "runs itself" and is worth something at the end of the road? You can have it, as long as you are aware of the road map and the detailed "steps to success". You will leave this session with a healthy new mindset that will permeate your business! (Please note this class will build off of the ideas presented in “The New Wave of Marketing” and “Outstanding Customer Service”)

Balancing Act

Robin Dawn Ryan
Learn simple tricks so you can successfully balance your studio and private life. With over 30 years of experience, Robin will share why it is important to make time for family and yourself!

College Panel

Join college professors and dance team coaches from different universities as they discuss what they are looking for in a college bound dancer. Learn about programs and conservatories versus dance teams and what each has to offer.

Competition Teams

Joanne Chapman
Learn from Joanne’s three decades of experience on how to create and grow a strong competitive team while still teaching the love of dance!

Competition Q & A

Discussion on all things competition and convention with some of the leaders in the competition and convention industry.

Costume Panel

Talk with the leaders in the costume industry. From rhinestones to backorders this is your chance to ask the costume companies questions!

Class Plans

Kim Delgrosso
Learn why having a class plan or syllabus is important for all ages. Examples of plans and syllabus ideas will be provided so you can easily customize a plan that works for you!

Dance is a Business

Carole Royal
Often times studio owners get too caught up in their passion for teaching and mentoring children, that it becomes challenging to treat the studio as a “business”. Carole will share the top ten mistakes new and old business owners make and how they are easily fixable!

Defusing Dance Studio Drama

Kathy Blake
There’s a normal amount of emotion we can expect from our students, parents, and faculty, Then there’s the time when real drama starts to tear down a team and disrupt the culture of your studio. Learn techniques to effectively solve student bullying, teacher gossip, threats from parents and more. Kathy will share specific strategies that you can use to maintain professionalism and grace in your meetings and help in your correspondence and written agreements. Learn to know when and where to draw the line.

Easy Performance Makeup With Show Appeal

Christine Dion
Competition and professional performers know how important a uniform look and proper makeup application is for the right presentation. Recital performers who are on stage once or twice a year might forget the importance of a polished makeup application. Many beginners don’t know where to start when it comes to stage makeup and often apply too much or not enough. In this class we uncover simple basics to achieve an age appropriate performance face. Learn easy professional artistry techniques to create balance to the face, open eyes, enhance features and add show appeal.

Facebook 101: What Dance Studio Owners Need To Know

Jill Tirone
Not using Facebook for your studio yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? This seminar will teach you everything you need to know to set up a winning Facebook page for your studio. We’ll help you understand what Facebook can do for your studio and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.

Facebook 102: Customizing Your Dance Studio’s Facebook Page

Jill Tirone
Are you ready to take your studio Facebook page to the next level? This session is for any dance studio owner or office manager who has a Facebook page and is ready to increase their fans, likes, and engagement on Facebook. We’ll show you how to take full advantage of your Facebook Page – including design, content, interactions, analytics, applications, and advertising campaign.

Hat Tricks!

Phyllis Balagna
Dance teachers wear many different “hats”. Learn how to effectively wear them all; from directing traffic and maintaining peace to being a coach and putting out fires. Different real life studio scenarios will be given and worked through.

In Studio Marketing

Danie Beck
When making your studio budget, be sure to insert a line that reads..."A penny for your thoughts", as that will be approximately the amount you will spend for "In Studio Promotions"...plus a few additional coins for printing. This cost effective seminar will start your thoughts a buzzin' with many prudent yet productive marketing ideas that can be expounded and expanded to bring in new students.
We all need a little inspiration some times, Kathy Blake kicked off the 2011 Summit with an encouraging and upbeat presentation!

Online Registration

Melanie Ulman
Online registration done the right way will increase your enrollment, increase your client's satisfaction and decrease your labor cost. Learn the best way to implement and maintain online registration.

Organize Your Finances: Steps to Financial Success

Jessica Scheitler
Designed to help artists make the right tax moves, you will learn the tips and tricks to make your personal numbers and records audit proof for the IRS. We will discuss strategies to plan for multiple 1099s, take advantage of every write off you deserve, and keep everything properly organized so you can learn from those same numbers and make smart decisions for the direction of your career. Open forum Q&A will be incorporated to discuss solutions for attendees' tax inquiries.

Outstanding Customer Service

Frank Sahlein
Join Frank as he addresses all aspects of customer service; the basics, raising the bar, and the future. He will convert a variety of useful concepts into worksheets that will give you practical, immediate implementation tools. Either you provide wonderful customer service, or someone else in your local marketplace will! (Please note this class will build off of the ideas presented in “The New Wave of Marketing”)

Present Yourself in the Best Tax Light

Jessica Scheitler
Designed to help artists make the right tax moves, you will learn the tips and tricks to make your personal numbers and records audit proof for the IRS. We will discuss strategies to plan for multiple 1099s, take advantage of every write off you deserve, and keep everything properly organized so you can learn from those same numbers and make smart decisions for the direction of your career. Open forum Q&A will be incorporated to discuss solutions for attendees' tax inquiries.

Recreational Dancers 101

Tiffany Henderson
Tiffany, owner of seven Tiffany’s Dance Academy locations in California with close to 3,000 recreational and performing company dancers discusses how recreational dancers are 80-90% of your student population and generate 75-90% of your revenue. Come and learn who these recreational dancers are, why they are critically important to your long-term success, how to attract them to your studio in droves and how to keep them engaged and happy even while focusing 80% of your own time on more advanced dancers.

Recreational Dancers 102

Tiffany Henderson
A continuation from Recreational Dancers 101, Tiffany will teach you how to create and implement recreational dance programs for all ages. Learn how to increase your revenue, decrease your costs and workload and grow those recreational dancers while making them and their families feel as valued as your teen and senior performing company dancers. This seminar also covers marketing strategies, who and how to hire as your recreational teacher(s), performance opportunities and actual class program/curriculum for ages 2 through adult.

Social Buying: Living Social to Groupon

Suzanne Blake Gerety
Social buying has become a popular low cost strategy. Is running a daily deal the right marketing strategy for your dance studio? Find out why some studios have grown their enrollment effectively and others have not using sites such as Groupon, Living Social and regional daily deals. Learn what type of offers best catch the attention of your target audience and what considerations to take to determine if this is a good way for you to fill your classes and get your studio name out in your area.

Start Up, Expand, or Sell?

Kathy Blake
Is now the time to start your own studio, expand your existing space or are you positioned to sell? In this session you will identify areas of dissatisfaction, stagnation, and frustration that may be holding you back from your full potential regardless of whether you teach, co-direct, or own your own studio. Learn what is required and involved in these important dance business transitions. Kathy will share practical tips to help you take an honest look at identifying what the next step toward success entails.

Studio Branding and Community Involvement

Phyllis Balagna
In this day and age, it is more important than ever that studios keep their name, their vision and their programs in the forefront of their communities. Learn how to increase your community involvement through schools, churches, the Chamber of Commerce, and other programs that already exist in communities.

Surviving The Summer

Robin Dawn Ryan
Just because it is summer, doesn’t mean you have to lose students or money. With strategic attention to planning, programming and pricing, summer can offer a great opportunity to grow your business and diversify your offerings.

Ten Biggest Websites Mistakes

Melanie Ulman
Learn the ten biggest mistakes dance studio owners make on their websites. Learn rules to help optimize the benefits your website can provide to both you and your clients.

Ten Ways to Increase Registration

Suzanne Blake Gerety
The competition to catch the attention of your potential students has never been greater. One of the biggest barriers in getting more students to take action and register at your studio is that people are increasingly more busy, they have more choices, and the old approaches don't work like they used to. In this session you’ll get immediately useful ways to encourage people to take action and register for dance classes before deadlines rather than waiting until the last minute. Whether you’re looking to grow your enrollment in your preschool programs or build up your offerings for adults these tips are easy to implement and can help you fill your classes fast!
Attendees will receive real-life examples and tips to take home with them!

The Art of Makeup

Christine Dion
Some performances have special themes and characters. To bring these numbers to life and truly create the fantasy, a performer will need a little something extra when it comes to makeup. Animal themes like Lion King, Jungle Book or CATS require an understanding of the individual faces of animals. In this class see the difference in classic character animal features and create fast, easy faces with a simple understanding of what makes each animal face unique. Jazz and the “Fosse Face”, from Chicago to Cabaret, this dramatic makeup theme stays current with an old world feel. Learn what makes a look go from Classic to Jazz. Dramatic brows and lashes, rich eyes and lips. We’ll go from the roaring 20’s to Broadway today. It’s fishnets, top hats and all that jazz! Fairies, princesses, ethereal angels these character looks are always in demand. Three easy steps will take any basic performance makeup into the sparkling realms of magic and sweet twinkling elegance.

The Front Line: Office Management

Donna Aravena
Office personnel are usually the first person that a client sees! Learn easy and quick tips to make your front of house organized and efficient. Come with ideas and questions, let's share information!

The New Wave of Marketing

Frank Sahlein
Wish you had a plan that automatically adapted to a rapidly-changing marketing environment? Well, you can have it ... as long as you know the 12 progressive steps to a dynamic marketing plan. Take the exact steps home from this session!

...AND MORE!!!